to discuss middle class tax cuts and the dangers of the fiscal cliff. it is a factory i toured as part of our "how i made my millions" series earlier this year. what is this called? >> just a hopper. >> reporter: intricate creations constructed with a plastic product called k'nex, a build it yourself toy invented by this big kid, joel blickman at the age of 50. >> i really built k'nex for myself. >> reporter: he was so convinced everyone would clamor for the toy, he pitched it to mattel and hasbro. >> what ends up turning out was that none of the toy companies wanted it. >> how do you overcome the rejection? >> you get annoyed, which i did. and decide well, we'll do it ourselves. if they're that dumb, what they know can't be that difficult to learn. >> reporter: they developed their own packaging, started marketing it. at first, they shipped it out to a few local shops. >> and they make those toys all in america. p "power lunch" exclusive, the kroe ceo, michael erickson. why do you think the president chose your factory, your company to make his fiscal